Recliner Seating Coming to 13 Auditoriums Including the Two
MILWAUKEE--(BUSINESS WIRE)--Feb. 22, 2017--
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), continues to invest in properties
across its 68-theatre circuit by installing comfortable DreamLoungerSM
recliner seating at the Majestic Cinema of Brookfield in the Town of
Brookfield, Wis. This flagship theatre will begin adding DreamLoungers
this spring to its 13 auditoriums that do not feature in-theatre dining.
The project is estimated to be substantially completed by summer.
“Recliner seating is among our most popular amenities at Marcus Theatres
and we’re thrilled to bring that excitement to moviegoers at the
Majestic Cinema of Brookfield,” said Rolando Rodriguez, chairman,
president and CEO of Marcus Theatres. “Since guests love the Big Screen
BistroSM in-theatre dining at this theatre, we do not plan to
make a change to that experience. For the remaining 13 auditoriums
there, we are adding DreamLoungers so guests have yet another comfort to
enhance their moviegoing experience.”
With the addition of DreamLoungers, moviegoers will be able to enjoy the
comforts of home with double the legroom between rows. These recliners
will allow the guest to go from a seated upright position to a full
recline at the touch of a button. Plus, reserved seating will be
featured in all auditoriums so guests can select their seats in advance,
for a convenient, stress-free experience upon arrival.
Moviegoers at the Majestic Cinema of Brookfield that have enjoyed the UltraScreen®
experience, which includes a massive screen and Dolby® Atmos® sound,
will also soon enjoy the addition of DreamLoungers. Plus, these two UltraScreen
(soon-to-be UltraScreen DLX) auditoriums, will have the option
for heated seating, which can be turned on or off with the push of a
button. The seats’ popularity and positive feedback from guests at other
locations prompted Marcus Theatres to expand the offering.
DreamLoungers will be a welcome addition to the Majestic Cinema of
Brookfield, which already features several other amenities, including a
Zaffiro’s® Express concept with pizza, entrees and
appetizers; a Take FiveSM Lounge with food and beverage
options in a casual, relaxing atmosphere; Big Screen Bistro in-theatre
dining in three auditoriums; and a Reel Sizzle® concept,
which features menu items like burgers and shakes that were inspired by
classic Hollywood and the iconic diners of the 1950s.
The Majestic Cinema of Brookfield will remain open during construction.
For more information and showtimes, visit www.MarcusTheatres.com.
About Marcus Theatres
Theatres®, a division of The
Marcus Corporation, is the fourth largest theatre circuit in the
United States and currently owns or operates 885 screens at 68 locations
in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North
Dakota and Ohio. For more information, please visit www.marcustheatres.com
and follow the company on Facebook
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The
Marcus Corporation is a leader in the lodging and entertainment
industries, with significant company-owned real estate assets. In
addition to its Marcus Theatres division, its lodging division, Marcus®
Hotels & Resorts, owns and/or manages 18 hotels, resorts and
other properties in nine states. For more information, please visit the
company’s website at www.marcuscorp.com.
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Source: Marcus Theatres
The Marcus Corporation
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